There are billions of websites on the internet, and billions of users relying on search engines to look for almost anything they can think of. In this ocean of pages, how can your website stand out?

Search engine optimization (SEO) is the process of growing a website’s organic traffic by means of increasing its page visibility and page ranking on search engines (e.g. Google, Bing, etc.). In SEO, a higher domain authority equates to greater chances that your website will likely appear on the first page of SERPs (Search Engine Results Pages). 

And as you probably know, sites that show up on the first page have more chances of getting clicked. If you think about it, even when you do your own personal research, you are more likely to check out the results on the first page than say, those on page 10, right?

In a sense, SEO is especially helpful in growing your page by actually helping it to become more visible and in turn, get more high-quality organic traffic. 

1. Higher Visibility

Being highly-visible on organic search results will heavily increase the credibility of one’s brand. Establishing brand reliability on a specific field translates to higher organic traffic from users. This means building trust with users and search engines alike through compliance with industry standards and of course, delivering high-quality content. When search engines consider your page as something official you rank higher in SERPs. Thus, resulting in higher visibility and stronger online presence. 

This is incredibly helpful, especially for small businesses. Say, a small business in Ipswich wants to increase their connection with local patrons then they can surely utilize SEO to rank for local keywords which will help potential customers to easily find their brand.

2. Builds Trust and Credibility

SEO when done right, builds trust and credibility. For instance, the simple act of listing a local business on GoogleMyBusiness, that is reinforced by positive user ratings and reviews can boost traffic, increase your conversions, and generally promote more sales. This is because the positive feedback that you gather from past customers are social proof that your business is delivering what you promised to your customers. And the more people who trust your brand, the more consumers who are more likely to support you as you grow your business. 

Additionally, providing solid pieces of content will demonstrate your expertise in the field.  Consequently, search engines will recognize you as a credible source which could then amplify the traffic to your page over time.

 3. Impact on Consumers’ Purchase Decisions

Nowadays, consumers are really smart especially when it comes to their purchases. Before buying anything, they will research about it first and check all other available options, which is why SEO puts a premium on consumer trends–What are your consumers looking for? What are their biggest questions about your products? And where can they find you?

Today, it’s not enough that you have a working website because it’s important that you stay abreast with what consumers are searching for on search engines otherwise, you don’t exist. Of course, it is impossible to rank for every single keyword, but knowing which keywords can trigger a purchase and ranking for those keywords or search terms, will lead you to higher clicks and ultimately, more conversions. 

The end goal is to create a clean, easy, and discoverable site that displays your authority and expertise in your industry to attract more consumers to trust and patronise your brand. So if you’re ready to be seen on Google and bag more sales and conversions, just reach out to www.blacktile.com.au and we can help you bring in more traffic to your page.