It’s a brave new business world where employing search engine optimization (SEO) tactics is the rule rather than the exception. With thousands of companies competing for the top spot, SEO has become one of the best ways to dominate the market. This especially holds true in Queensland, Australia.

According to Statista, Australia now has over 14 million internet users, which accounts for 88% of the country’s population. Similarly, a report by the Queensland Government revealed that about 1,591,900 households in the state have internet access. At first glance, it might seem like an inconsequential number. However, when one thinks about it, a firm that is able to reach all of these can not only gain success within the state but also across international borders. 

So, the question in your mind now is probably this: How can small businesses benefit from SEO in Queensland, Australia? Let’s answer that here.

But first: What is SEO?

SEO is an online practice defined as the process of increasing a website’s organic traffic by creating and publishing relevant content. When we say organic, it means that it excludes paid advertisements and results. The primary goal of SEO is to make a website appear on the first few pages of search engine results pages (SERPs). 

If you are, say, in the business of selling shoes and you want your website to be at the top of the list when people search for the term “shoes” on search engines such as Google, Yahoo!, and Bing, you have to optimize your content using SEO practices. Simply put, SEO aims to increase brand awareness and generate leads for your company.

Now, you might think that a well-written, intelligent, and enticing content is the be-all and end-all of SEO. Sadly, it does not work that way. Search engines are still not as smart as humans; you still have to make them understand that your content is relevant to the term that people are looking for. This is where keyword research comes in.

The Importance of Keyword Research in SEO

Keyword research is a practice that SEO professionals utilize to find and analyze words and phrases that internet users type on search queries. Without doing this beforehand, you might write about a topic that nobody is absolutely going to search for.

With this practice, you will be able to get a good grasp of how hard would it be for you to rank, how much traffic could you possibly gain, what type of content could write for a keyword, and whether you would be able to convert sales using a specific keyword or not.

Let’s use the example above again. If you want to sell your shoes, we are willing to bet that none of you would write about cheese powder or the recipe for pesto. Obviously, these are things that have nothing to do with shoes, so nobody would put those on search queries if they are looking forward to buying footwear. 

You would want to include terms like “leather”, “sneakers”, and “stilettos”. You could also include words like “sale”, “discounts”, or even “free” as these keywords that might be of interest to people. This depends entirely on your research.

Making Use of Keyword Tools

Looking closely at how your competitors use keywords could be an integral part of doing your research. However, there are still plenty of terms that they might not be focusing on, and you can leverage those using keyword tools. The idea behind these tools is simple: You put in a keyword on them and they generate ideas for you. Using these, you can come up with a strategy that capitalizes on terms that your competitors are ignoring.

Why do you need SEO?

As a small business owner, you sometimes find yourself in a pinch for money as you are just starting out. In that case, it might be best to put your focus on building your online presence first using SEO. It might take months (or even years) to see significant results, but you can look for SEO vendors or outsource companies in Australia like Blacktile to help you with that. This way, you will be able to save tons of money on marketing and advertising.