Who is BlackTile?

About Us

Writing about ourselves is the one thing we really don’t enjoy so we will keep this brief….

Our (Short) Story

Born in 2019 to solve a problem that our parent company (The Imperium Consultants) had, BlackTile is a modern and creative marketing agency that has been developed with the sole purpose of providing cost effective support the Small Business community of South East Queensland. 

We are made up of a team of creative and cognitive thinkers with the ever present Simone Lawrence at the helm. Our team all work from home and range from stay at home mums to full time software developers.

Simone is a career manager who has worked for one of the largest recruitment companies in the world managing key clients, through to mining companies and prior to starting BlackTile was a key account manager for one of the largest entertainment provision companies in Australia. 

Simone lives and works at home with her husband Adam and their baby girl, Madeline. And yes, she is a stay at home working mum so there is a good chance you will hear Maddie in the background of a phonecall singing along to the wiggles merrily.

Our team

Introducing our team of creatives and managers. 


Director of all things and wielder of the label maker

At the helm of both BlackTile and The Imperium Consultants sits Simone. After a successful career moving from Administrator to Manager across multiple industries, Simone decided to leave the corporate workforce and transition to Small Business, oh and have a baby at the same time! In 2017 Simone started The Imperium Consultants whilst pregnant, and then in 2019 the decision was made to split Imperium into 2 businesses in order to better support the Small Business community. Simone is a degree qualified manager, with a passion for organising things, and a love for labelmakers.


Website Developer, Photographer, Marketing Strategist and SEO Whiz

After working in sales management across several different industries over a space of 10 years, Adam decided to jump ship and work with Small Businesses with Simone. Adam is a qualified photographer and a talented website developer, with a passion for marketing strategies and SEO. 

When not working on the latest BlackTile project, Adam is also the lead business consultant for The Imperium Consultants where you will find him coaching Small Businesses on how to best maximise profit margins and automate their business processes.


Graphic Designer Extrodinaire

Martina has been working with BlackTile since day one and has been a family friend of Simones for the last 20 years. A qualified Graphic Designer with a portfolio including work for the Australian Defence Force, Mcdonalds and Surf Lifesaving Queensland, Martina runs Martina Ramsden Designs and has the experience to assist in any design project you may have. Oh and she loves a good Mohito from time to time too. 


SEO and Google Adwords Genius

Hailing from the beautiful Philippines, Duan is a recent addition to the Blacktile Team and has proven himself to be an invaluable asset. From Adwords to MetaTags and everything in between, Duan works closely with Adam to ensure that our clients are well looked after when it comes to reaching that goal of Page 1 on Google.


Content Creating Machine

No matter what the topic, or tone of voice, Anna is able to find the information, and then turn it into an amazing piece of content. Need a guide on the Building Code of Australia? Got it. What about Mental Health Issues in Small Business? No worries. How about a set of podcast reviews? Easy done. Anna holds a Masters of Linguistics and works from home looking after her biggest fan, the little man Avo. 


Virtual assistant hotshot

Bea is originally from the Philippines and is the glue that holds the office together by providing wonderful administrative support to the BlackTile team. She works closely with everyone on the team to ensure the smooth-running of the overall operations. With an incredible eye for detail, she is able to provide what the client exactly needs. From document creation, presentation generation, to our fully detailed progress reports, she’s got everything covered.


Web Development Professional

One of our newest additions, Tariq is from Pakistan and a proven professional when it comes to Web Development and Design. Tariq handles all website creation and development projects. Over the last 3 years alone, Tariq has completed over 300 websites and has an extensive work history ranging from small business to large multinationals. 


Content Creation Powerhouse

Also hailing from the beautiful Philippines, Pearl is not only one of our content creation powerhouses, but is also a project manager within BlackTile. Behind the scenes, Pearl is involved in ensuring your project is delivered smoothly and on time, as well as being more than willing (and certainly capable) to produce well-researched articles on anything from digital marketing to pipelaying.

Does that sound like someone you would like to work with?

If you are ready to take the next step with your small business marketing, BlackTile is here to help. 

Fill in the below to register your interest in starting a project with us and we will be in contact with you soon.