Today, there are over 3.6 billion people on social media. That’s more than half of today’s human population. Consumers use it an average of three hours daily, making this platform a place for brands to thrive and create meaningful connections with their audience. 

There is no wonder why social media management is now a must-have skill when starting a business in 2021. In this guide, we will show you the ropes of setting up and managing your social media accounts.

Finding the right platform for your business

There are a ton of different social media networks out there. Some allow you to host live videos for giveaways, post photo sets for product catalogs, and more. 

But before you set up your business accounts on social media, you want to make sure that you select the right platform for your niche. You don’t want to waste your time and resources on building and managing a social media page that has zero impact on your target audience. This section will teach you how to pick the right app.

To simplify this process, you want to ask yourself the following things:

Who is your target audience?

Are your audience baby boomers or millennials? You want to be present on the platform they frequently use. With baby boomers, you want to be present on Youtube, Pinterest, and LinkedIn. On the contrary, if you want to reach millennials, Facebook, Instagram, and YouTube are the best platforms to host your campaign.

What content format are you going to produce?

You want to prioritize the type of content that will benefit your goods or services the most. You also need to evaluate if you will create more images, videos, or live streams. Depending on which type of content you choose, there will be an app that can better host that content for you. Now, picking an app for a specific type of content is crucial because an appropriate app will help you improve user experience and increase your CTR and visibility.

Do you want to be more authoritative?

Some platforms aren’t saturated with irrelevant non-business content. We hate to be the ones to say it, but not every app needs cat memes (no matter how adorable they are). Being present in these platforms will eliminate any possible distraction from information-rich content such as company news, testimonials, and the like. An active presence in these platforms will also help you build a better image as a thought leader.

Setting up your account

Now that you have an idea of what to consider when setting up a business account, it’s time to sign up! While you might already have a personal profile set up on these platforms, getting a business account is still quite different from a personal one. So here, we will be showing you how to do this on the most popular platforms today, which are the following:

  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • LinkedIn 

Before we get started, let us remind you that it would be best to sign up with your work email instead of your personal email to avoid confusion. You don’t want to accidentally post a picture of your Friday night drinks in your brand’s account, right? 

So, let’s get started.


This social media platform is pretty straightforward. You simply sign up and you can either create a business account right from your personal account, or you can even convert a personal profile to a business page if you already have an existing one. Check out which pieces of information are required for you to create a credible business page on Facebook.

What you need: 

  • Profile picture or brand logo
  • Header
  • Business name and description
  • Location
  • CTA or link to your other pages


You can manually sign up for a business account on Instagram. Instagram has more robust ad targeting options that will help you streamline campaigns on other platforms. 

Once you’re in, go to the Settings tab and scroll to find “Switch to Business Account.” The app will allow you to add information about your business, such as operating hours, office addresses, and more. You’ll also be able to use the “Swipe Up” feature in your IG stories where you can link it to your website or to a landing page.  

What you need:

  • Profile picture or brand logo
  • Business name and description
  • Location
  • CTA or link to your other pages

However, you can speed up onboarding by using your Facebook account to sign up too. This will allow you to import information from your Facebook account with just a few clicks. 


You can connect a brand account with an existing Google account on YouTube. A brand account will then allow you to start a business account. The good thing about it too is that it won’t publicly show that your personal account is actually connected to your business account. 

Consequently, when working with a team, you can add multiple managers to one account. This will then allow them to access the channel without having to share your personal password.

What you need:

  • A google account
  • Profile picture or brand logo
  • Business description


Before setting up a Company Page on LinkedIn, you are required to have a profile that has been up for at least 7 days. The person setting up the account should have the company listed in their profile, too. 

What you need:

  • Profile picture or brand logo
  • Company description
  • Header image
  • Link to your website

Tip: You can also have your business verified. This will boost your credibility and make you seem more put together as a brand. Some websites like Facebook will require you to submit a complete information page, government-issued identification cards, and other proof of authenticity. 

If your application gets denied, don’t worry because you can always apply again after 30 days or so.

Social media management 101

There is more to social media marketing than signing up your business on social media platforms because you also have to manage your profiles regularly. 

Here is a quick crash course in handling social media accounts for a business.

1. Set goals

It is essential to have a clear objective when venturing towards social media marketing. This will help prevent you from sending vague and unclear messages. You can use this as a guide when creating a strategy, whether it be for brand awareness or for company events. 

2. Make a calendar

You want to make sure that you are creating and sharing content consistently. This is possible with original or even user-generated content. This will allow audiences to recognize your brand and keep you at the top of their heads. 

3. Keep track of your KPIs

Check on the performance of your posts. Keeping a close eye on analytics will give you insight into what type of posts and tone are favored by your audience. Most importantly, your KPIs will also tell you if your campaign is meeting your objective or you’re actually losing money. By keeping track of your metrics, it will help you to pivot your strategy when needed.

Social media tools will help you achieve all these things more efficiently. You can scour the internet for ones designed to help you stay on top of productivity, design, analytics, and publishing. And this is extremely valuable for small businesses that do not have the resource to hire a full marketing professional team just yet.

Building your social media presence

Six out of ten local businesses say that having an online presence plays a huge role in their success. And like them, you can start using social media platforms to spread more brand awareness, gather more leads and convert more customers. You can even consider launching live streams or posting photos, videos, tutorials, giveaways, and more. 

To a large extent, social media empowers businesses to connect with consumers in a meaningful way; but it all starts once you’ve learned to set up and manage your social media profiles properly. 

On the other hand, if you prefer a professional to handle your social media channels for you, drop us a line and we’ll do all the heavy lifting for you.