Today, there are over 3.6 billion people on social media. That’s more than half of today’s human population. Consumers use it an average of three hours daily, making this platform a place for brands to thrive and create meaningful connections with their audience.  There is no wonder why social media…

Everyone is on social media nowadays as it has become an integral part of people’s daily activities. With almost, if not all, of today’s population invested in these platforms, it is no wonder that some might even call it a necessity. Social media has become very involved both in the…

Marketing teams all have one common goal: to take the limelight in the stage where it matters. For many years, this has been done through the use of traditional media like billboards, newspapers, radio, and television advertisements. But now, with the advent of digital media, companies have begun to embrace…